About this project

VWT came to Studio Morellon needing a refresh – not just for their annual report, but their whole brand! They wanted their identity to reflect their awesome work: dynamic, activist, and engaging.

We kicked things off by revamping their annual report. We gave it a fresh new look that's approachable, friendly, and informative.

To add a playful touch, we crafted some fun hand drawn doodles that brought the report and brand to life. These doodles weren't just decorations – they helped connect with the audience on a personal level, making the important message of the brand more relatable.

The 2022-23 report itself focused on women's activism, tying in perfectly with the message of VWT's recent event – all about kindness, connection, community, and respect.

But guess what? Our design went beyond the report! The custom cover art we created got picked for the QVWC's WOMEN*NOW exhibition, spreading VWT's message even further.

This project was a total success, not just for VWT, but for our amazing all-women team too!

Editors: Rachael Imam, Allyson Oliver-Perham
Design: Studio Morellon