➝ New brands:

This would consist of firstly identifying your position in your target market, look at your vision, values and missions, so we can deliver a tailored visual identity. Logo design, brand guidelines to set the rules for the brand’s application and strong art direction, as well as Canva setup/guide so you can take full ownership of your brand and we can set you up for success so you feel confident in your business even after working with us! Also developing brand materials such as print collateral ensuring they reflect the brand's identity and convey the desired message. 

➝ For an existing business or a client looking to scale up their business:

Working closely on developing material based on your visual identity. 

For a business who is looking for a brand revamp, this would be looking at what your identity is and what you are looking for in a new look, digging deep into brand positioning and strategy to best fit the new brand’s vision and mission.  

Well, this is the natural progression from illustration isn't it? What's better than creating still images? Give them life by animating them! 

From motion graphic to actually illustrative animation, we love to infuse our whimsi side  and adding movement to our work!

Animation can elevate a brand's identity or campaign by enhancing visual appeal, enabling storytelling, showcasing brand personality, simplifying explanations, offering versatility, and creating memorable and shareable content. It opens up a world of creative possibilities for brands to connect with their audience in meaningful and engaging ways.

In a world where video content is king, animation is the almighty queen! 

In today's digital age, a website serves as a brand's virtual storefront, accessible to a global audience 24/7. It provides a central hub where potential customers can learn about the brand, explore its offerings, and engage with its content. A well-designed and user-friendly website ensures that the brand is easily discoverable and accessible to its target audience, expanding its reach and visibility.

We work on different types of platforms to ensure your website is exactly how you perceived it and gives the best experience to your future customers. Using our UI and UX design strategy (User Interface and User Experience), we don't only create a beautiful design, we also create a functional and reliable website. 

To further give you the full power on your brand, you will get trained on those beginner-friendly platforms, making sure that  you have an empowered ownership on your brand and you are not left hanged dry with a complicated website platform. 

Now this is where you can easily set yourself apart from your competitors... Traditional and digital illustration is a really strong aspect of Studio Morellon, infused by my French background and Parisian art studies. 

Custom illustrations can be tailor-made to reflect the brand's personality, values, and story, which can capture attention and engage the audience. From intricate pencil drawing to full-on digital paintings, unique and memorable illustrations help the brand stand out and leave a lasting impression on the audience. They can make complex information or concepts more accessible, especially when paired with clear and concise messaging.

➝ They can be a valuable asset for a brand's identity or campaign by creating a unique and memorable visual identity, facilitating visual storytelling, maintaining brand consistency, engaging the audience, and offering versatility in their usage. They contribute to the overall brand experience and help differentiate the brand in a competitive market.

See some examples of my personal illustrations here

How nice does it feel to have a beautifully crafted printed design for your brand or campaign?! 

The WOW factor can be so easily reached when created printed material! Of course because our senses are much more engaged with physicial and tangible material than when we interact with digital content. With printed material, we feel with our hands, we can smell and see differently: holographic print, embossing finishing, gold foil, die-cuts... All of these intricate types of print finishes can definitely play a big role for your brand and will leave a lasting impact in your customer's mind.

I mean WHO has never bought a book just because they were so captivated by the cover?? (Guilty ✌︎) 

We create and produce different visual assets, such as packaging, book design, marketing or branding collateral such as poster, business cards, flyers and signage.

➝ Sustainable promise:

We always strike for a sustainabe approach and future-proof aspect when produce printed material. Always on the lookout for the best eco-conscious services/suppliers/processes. 

➝ To emphasise on our crafty side as well as the timeless beauty aspect, we always look for the intricacies in print material that can skyrocket a project to a new level of subtlety and sophistication. The devil’s in the details. 

Social queen is ringing!!

Website and social pages are definitely a must-have for new brands in this content-addicted world! 

They are the gateway to connecting with your audience, sharing your story, and reigning over the digital kingdom.

We develop eye-catching graphics and templates for social media platforms, helping women entrepreneurs establish a strong and consistent online presence. This includes post designs, cover images, and social media branding elements using our professional programs as well as creating your custom posts on Canva and setting them as templates so you can have the freedom to use these unique branded elements without the hassle of calling a designer each time they need one post. (This is what we mean about empowerment, we set you up for success by training you and giving you the right tool for your business adventure ♡)

If you are a new business and do not have a lot of funds to invest in yourself just yet, that's ok! We've got you covered! 

➝ Art Direction Consulting: Offering strategic advice and recommendations on how to enhance the overall visual impact and creative direction of a project, ensuring it aligns with your goals and resonates with the target audience.

➝ If you are someone looking for art direction in a new project, then we will work closely together to harness creativity, strategy, and visual storytelling to create compelling and impactful visual experiences that effectively communicate the brand or campaign's message and captivate the intended audience. 

You may be wondering how is this different from branding identity? 

Well, art direction is project-specific and focuses on the creative direction of a specific visual project, while brand identity is the long-term strategic framework that guides the consistent visual representation and perception of a brand across all touchpoints.